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Winner Direct is Winner Realty's flat-fee MLS listing in Louisville KY. It is $3,000 total: $250 to start and $2,750 at closing, with no percentage of your sale price. You upload, sign and approve from your phone, and a licensed agent reviews every offer and every counter.
What to do with that: if you have sold property before, read what the $3,000 covers and start your listing at the bottom of this page.
Who Winner Direct is for
- Investors and landlords. You are selling a rental or a finished flip and you know your numbers. Your listing also goes to 70,000+ investor buyers on OffMarket.deals.
- Repeat sellers. This is not your first sale. You know what the home needs and what you will take for it.
- Owners who planned to sell on their own. Winner Direct adds the MLS, the forms and a licensed agent on every offer for a flat fee.
First sale, or want an agent at the house? A full-service Winner Realty agent is the better fit. Text us at (502) 305-8915.
What the $3,000 covers
- The MLS. Your home is listed under Winner Realty and sent to the major home search sites.
- A pricing report. Built from recent MLS sales and reviewed by your agent before you see it.
- Paperwork from your phone. The listing agreement and disclosures arrive filled in and ready to sign online.
- Live in 3 business days. The 3-Day Listing Guarantee starts when you sign.
- Your terms, set once. You set your lowest price, closing window and repair answer at sign-up. Every response follows what you wrote.
- Showings on your schedule. Each showing request comes to you, and you approve the time.
- Every offer side by side. Each offer comes with a net sheet and a written summary from your agent.
- Offers and counters handled. Counters on price and terms are written and sent for you by email, after your agent reviews them.
- 70,000+ investor buyers. Your listing also goes to the buyers on OffMarket.deals.
- Robby, day and night. Call or text (502) 305-8915 at any hour. Robby, our AI assistant, answers questions and takes your updates.
How it works
- Sign up online. Tell us about the home, set your terms, pay $250 and sign the listing agreement from your phone.
- Go live. We price it with you, write the listing and put it on the MLS within 3 business days.
- Show it and take offers. You approve showings. Offers come to you compared, and we negotiate price and terms for you.
- Close. The remaining $2,750 is paid at closing through the title company.
Add-ons and prices
One price list, shown up front. Order any of these at sign-up or later.
- Contract-to-close service, with every deadline, title and appraisal tracked through closing: $295
- Shout-out in The Morning Bergeron newsletter: $100
- Yard sign, installed: $99
- Lockbox, installed: $125
- Professional photos, booked for you: quoted at booking
- In-person pricing walk-through: $250
- Repair negotiation past your standing answer: $400
- An agent on site for the inspection: $400
- Hosted open house: $250
Paying a buyer's agent
Whether you pay anything toward a buyer's agent's fee is your decision. There is no standard or required amount, and it is fully negotiable. You tell us at sign-up what you will pay, if anything. MLS rules keep that number out of the MLS, so we give it to every agent who asks and it goes into the contract. It is separate from the $3,000 and is paid at closing.
Repairs
On a Winner Direct listing you make no repairs. At sign-up you choose your standing answer to any repair request: a credit up to a limit you set, or as-is. Negotiating repairs past that answer is an add-on.
Your agent, and Robby
Your agent of record is Rob Bergeron, Owner-Realtor at Winner Realty, with 13 years in Louisville real estate and 440+ transactions. He reviews your pricing, your offers and every counter before it goes out. Robby is our AI assistant. Robby answers the phone and takes your instructions. Price, offers and counters come from a licensed agent.
Buying your next house
The sign-up form asks whether you are buying your next house to live in and where you stand on pre-approval. If you are, a Winner Realty agent follows up. The $3,000 covers your sale only. Winner Realty charges 3% of the purchase price to represent a buyer, under a separate agreement.
Start your listing
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After you send this, your listing agreement and the $250 invoice come to you by email. Nothing is owed until you sign.
Frequently asked questions
Is Winner Direct a full-service listing?
No. It is a limited-service listing. It covers the listing, your offers and the negotiation on price and terms, all done remotely. Anything that needs a person at your house, and contract-to-close service, is an add-on.
What do I do myself?
You get the house ready, take the photos or have us book a photographer, and approve showing times. Unless you add contract-to-close service, you also keep track of your closing dates with the title company.
Do I pay the buyer's agent?
That is your decision. There is no standard or required amount, and it is fully negotiable. Whatever you choose is separate from the $3,000.
How do repairs work?
You make no repairs. You choose a standing answer at sign-up: a credit up to a limit you set, or as-is.
What if my home does not sell?
You have paid the $250 sign-up fee and any add-ons you ordered. The $2,750 is due only at closing.
Who do I talk to?
Robby, by phone or text at any hour. Pricing, offers and counters come to you in writing from your agent.
Can I switch to a full-service agent?
Yes. You can move to a full-service Winner Realty agent at any point by signing a new listing agreement.
Where is Winner Direct available?
In Kentucky now. Indiana is next.
Tools and guides
- Winner Direct savings calculator
- For sale by owner in Louisville KY: what a flat-fee MLS listing costs
- All Winner Realty tools and calculators
Winner Direct is a limited-service listing from Winner Realty, Louisville, Kentucky. In-person services are sold separately as add-ons. Brokerage fees are not set by law and are negotiable. Principal Broker: Lisa Tucker. Agent of record on Kentucky listings: Rob Bergeron. Equal Housing Opportunity.