Some of the best real estate deals in Louisville never hit the MLS. Big brokerages now sell that idea as a premium product, with names like "private exclusives" and "coming soon" programs. At Winner Realty it is not a feature we bolted on. It is a marketplace we co-own: OffMarket.deals.
If you are a seller who wants a fast, quiet, private sale, an investor who wants deals before everyone else sees them, or an agent who wants a bigger buyer pool for your listings, this page explains exactly how it works.
What is OffMarket.deals?
OffMarket.deals is a private marketplace for off-market real estate in Kentucky, Southern Indiana and Ohio. Sellers and wholesalers post deals. A network of 70,000+ investors and buyers buys them. Every deal is reviewed by a licensed Realtor before it goes out. Rob Bergeron, Owner-Realtor of Winner Realty, is a co-owner through Property Partner.
That is the whole idea: a private market with real buyers on the other side, run by people with a license and a name on the line.
Why a private marketplace beats waiting for the MLS
Speed
Deals are reviewed and posted within 24 hours, and each one goes first to the 25 best-matched buyers for that property type, then to the full network. Matched buyers move fast because the deal already fits what they buy.
Privacy
No yard sign, no open houses, no public listing history, no strangers walking through your home. For sellers dealing with an inherited house, a tenant situation, a divorce, or a property that needs work, that matters.
Certainty
Investors in the network buy houses that need work and close on a schedule. When you are comparing a cash sale to listing, you can see both numbers side by side before you decide.
Transparency
Closed deals stay on the board, so buyers and sellers can see what actually trades. A licensed Realtor reviews the numbers, so you are not guessing whether an offer is real.
For sellers: how it works
You pay a flat $2,000 fee at closing. If the deal does not close, you owe $0. No percentage, no split, no subscription.
- Submit the property and your situation. A licensed Realtor reviews it personally.
- Your deal is posted within 24 hours and sent to the best-matched buyers first.
- You compare offers. If listing on the open market would net you more, Winner Realty can do that too, and you get an honest answer about which route wins.
Not sure which route is right? Compare listing, a cash sale and seller financing in our ways to sell your house guide, and estimate your take-home with the seller net proceeds calculator.
For investors: how it works
Buyers join free. Tell the marketplace what you buy (single-family flips, rentals, 2-4 units, 5+ unit commercial, land) and you get alerts when a matching deal posts. Coverage includes Louisville, Southern Indiana, Lexington and smaller Kentucky and Ohio markets.
New to creative deals? Start with our off-market deals and wholesaling guide, which links the Kentucky-specific guides and calculators.
For agents: list on the marketplace
Agents can put their own listings and pocket deals in front of the same buyer network. Featured deals can also get a mention in The Morning Bergeron, Rob's daily Louisville real estate newsletter. More buyers seeing your deal means a better chance of the right offer.
Bringing this to your market
Agents and brokers outside Louisville can bring a private marketplace to their own clients through Winner Realty. See the OffMarket.deals Marketplace page and talk to Rob.
Frequently asked questions
What does OffMarket.deals cost?
Sellers and wholesalers pay a flat $2,000 at closing, and $0 if the deal does not close. Buyers sign up free.
How many buyers will see my deal?
The network has 70,000+ buyers. Each deal goes first to the 25 best-matched buyers, then to the full list. Special deals can also go to an extended list of 400,000+ contacts.
Is an off-market sale right for me?
It can be, especially when speed, privacy or the condition of the house matters most. A listing can net more when a house is in good shape and you are not in a hurry. Winner Realty does both, so you hear the honest comparison.
Who reviews the deals?
A licensed Realtor reviews every submission personally. Rob Bergeron is a licensed Realtor in Kentucky and Owner-Realtor of Winner Realty.
What areas do you cover?
Louisville and the rest of Kentucky, Southern Indiana (Clark and Floyd counties and beyond) and parts of Ohio.
Get started
Have a deal, need deals, or want to bring this to your market? Submit at OffMarket.deals, text (502) 305-8915, or email Rob@thewinnerrealty.com.
Rob Bergeron, Realtor (KY license #219325), Winner Realty, Louisville, Kentucky. Off-market sales carry different risks and pricing than a public listing. This is not legal or tax advice.